In this economy everybody is looking for two things, a deal, and a paycheck. I was talking with a fellow photographer recently. We were going over the ins and outs of the sales process and he said, “you know what makes the whole sales process really hard,” about fifty thoughts leapt to mind and after his pensive pause he said, “I put my prices on the web, and customers will call me having seen them and their first or second question is always, ‘can you do it for less?” I know the feeling all too well. Here’s the deal: I don’t have a problem with reducing services in return for lower prices, that makes sense, its reasonable. Where I, and a lot of my fellow photographers have a problem, is the customer that wants ten to twelve hours of wedding coverage with two shooters, an engagement shoot, an album and
Read More